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Michelle Hedlund

Recycle Across America
Mitch has over 20 years experience in marketing, communications and branding, serving Fortune 500 companies, as well as serving small to midsized companies. In fact, she has relied heavily on those communications and branding disciplines to develop the society-wide standardized labeling system for recycling bins – Recycle Across America. Mitch has proven to be an effective entrepreneur and businessperson by being able to cut through confusion to easily identify opportunities to replace costly inefficiency with solutions to improve economics, efficacy and participation. She has done this while employed with organizations such as Dayton-Hudson Department Stores, Fingerhut Companies, The Lacek Group and when serving her marketing clients for 11 years. She is a frequent contributor of articles on the subject of recycling and a frequent speaker at national and international recycling conferences and business seminars; additionally, as a passionate entrepreneur she is also a recurring speaker at the Carlson School of Management (a MBA and entrepreneurship program at the University of Minnesota). Mitch attended college at the University of St. Thomas where she majored in marketing and sociology.